Rolex Day-Date "Brown" ref. 118209

This 36mm white gold Rolex Oyster Perpetual Day-Date with reference 118209 is in excellent condition. It has the rare white gold oyster bracelet with concealed clasp. The rare brown dial is in perfect condition and has white gold applied roman numerals, as well as white gold no-lume hands. The serial starts with K218, this indicates a production date of 2000. The 18k white gold Oyster-case and Oyster-bracelet with concealed clasp are in perfect condition, the bracelet has no stretch. The smooth polished bezel is in great condition with some small marks from use and keeps the scratch resistant sapphire crystal in place. All hallmarks and the reference number are clearly visible and crisp. Inside the 36mm Oyster case we find Rolex’s caliber 3155 automatic movement. The movement is functioning perfect and was fully serviced by our watchmaker, boasting our 2-year warranty. The mechanism, beating at a rate of 28,800 A/h is Rolex’s seventh generation Day-Date movement, featuring a highly-practical, double-quick-set date and day function. The day is indicated in English.

A BIT OF HISTORY
Originally introduced in 1956, as the reference 6510 and 6511, the highly-successful Rolex Day-Date was designed as a luxury sports-watch, manufactured exclusively in precious metals. Perhaps one of the most famous of a breed of dress-watches from the late 1950s and early 60s, the Day-Date, is simple and clean in design, with excellent resistance to both shock and moisture. Colloquially referred to as the “President”, the Rolex Day-Date earned the nickname in a typically genius marketing move by the brand - reportedly gifting a Day-Date watch to then President of the United States, Dwight Eisenhower. The brand claimed in its marketing materials of the time that “Men who guide the history of the world, wear Rolex watches” and neither the Day-Date’s ageless elegance, prestige, nor high value, have faded since.